There are so many options to use online. If you don't get a hold of yourself you will be running around in circles. It's easy to get caught up in the whirlwind of internet marketing. Things change very quickly. There are so many tools and resources to use.
Here are some common questions: What blogging platform should I use? What online marketing tools should I use? Should I get a Facebook fan page? Are there alternatives to Google Adsense?
Many times you have to do what's best for you. Always do your research. Then, make a decision. Many times people do what everybody else does. It's called the monkey see monkey do mentality. I'm not saying you can't go with the herd sometimes. However, if you really aren't happy with a particular situation or tool. Just because everyone else is using it isn't going to make you feel any better. Maybe you didn't like it or it just wasn't working for you. It's okay to try something else perhaps easier to use.
Some people don't even try certain tools out because they say they don't work. Well, I know this fellow internet marketer. He uses freeadvertising sources (some are free but many involve an upgrade if you choose to do so). Some people absolutely swear that they don't work. He swears they do and he is doing well. He gets lots of referrals. I complimented him on how many referrals he gets. He said, "Anybody can do what I do". I thought to myself, "Obvioulsy not because many people have problems with getting referrals". If he listened to people tell him not to use those resources just because they said that they didn't work. He would of never used them and never attained the success he has with using them.
Sometimes in the beginning you don't know what works or might not work for you because you have to figure it out. Just because someone is not using it doesn't mean that you shouldn't. You may find that it is a good tool and it works for you. They may not be using it because they don't know about it. Like I said, there are many tools out here. You can't use what you don't know about.
You have to find your own way sometimes. I think at some point we all have been guilty of this is some fashion or form. Here is another example. I didn't get a Facebook fan page because I felt that it wasn't in my best interest. However, many bloggers/internet marketer's have them. I do use Facebook but I only use it to keep in touch with family and friends. I used to have my blog rss feed hooked into my facebook account. So, everytime I wrote a blog post my family and friends could read it. What I learned was that was not my target market because no one was reading it. If I write a blog post that I think some of my friends and family are interested in I'll just post it on their page or send it to them in a message.
However, I have read numerous posts from numerous bloggers saying you should get a Facebook fan page. I didn't want to get one just because everyone else was getting one. Instead, I opted to get a Google community instead which I am still in the process of growing. I felt that was a better choice for me and it was more suited towards my target market.
I like to be unique too. Don't get me wrong, I have learned some great advice online from some very exceptional bloggers. However, I don't want to be a copycat. I like diversity. I wouldn't want my blog to look exactly like their's and I'm pretty sure they don't want that either. :)
I would love to hear your comments below. Have you ever been guilty of not doing what's best for you? Did you end up starting over or using the tools that you really wanted to use versus doing what everybody else was doing? I want to hear from you. Let me know how you feel.